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“In China, Cigarettes are GOOD for You!”

You can read the full story here.  Here is a quote:

“Cigarettes, according to China’s tobacco authorities, are an excellent way to prevent ulcers. They also reduce the risk of Parkinson’s disease, relieve schizophrenia, boost your brain cells, speed up your thinking, improve your reactions and increase your working efficiency.”

The Internet is full of data.  Make an argument, any argument.  Chances are, you can probably find enough data online to support you on either sides of the argument.  

Businesses all have data, lots of them. They use them to “market” and sell their products. The thing is, it’s nearly impossible to use data from an irrelevant, impersonal source to change my perception, regardless of how professional it may appear to be. So Buick and Jaguar can tie to rank highest for vehicle dependability all they want.  It won’t change the fact that they can’t outsell Toyota and Lexus, and are asking the Government for bailouts.

Marketing online today is about trust, not data.